hello,

I’m sam, a conceptual creative specialising in sports, entertainment, and culture. with over 8 years of experience, I’ve worked as the creative director of samsung’s in-house content studio, developed asos’s seasonal activewear campaigns, led the social launch for team england at the commonwealth games, created culture-shifting football content with brands like arsenal and the fa, and collaborated with iconic names like adidas originals, nike, heinz and more.

i combine traditional agency experience with social-first strategies and in-house brand knowledge to craft culturally relevant, big-thinking campaigns.

a conceptual creative at heart, I’m armed with art direction and copywriting skills, which means i thrive on turning ideas into fully realised 360-degree campaigns, both visually and through storytelling.