Hello,

I’m Sam, a conceptual creative specialising in sports, entertainment, and culture. With over 7 years of experience, I’ve worked as the creative director of Samsung’s in-house content studio, developed ASOS’s seasonal activewear campaigns, led the social launch for Team England at the Commonwealth Games, created culture-shifting football content with brands like Arsenal and The FA, and collaborated with iconic names like Adidas Originals and Nike.

I combine traditional agency experience with social-first strategies and in-house brand knowledge to craft culturally relevant, big-thinking campaigns.

A conceptual creative at heart, I’m armed with art direction and copywriting skills, which means I thrive on turning ideas into fully realised 360-degree campaigns, both visually and through storytelling.