hello,

i’m Sam, a culture-first creative specialising in sports, entertainment and fashion. With over 8 years of experience, I’ve worked as the Creative Director of Samsung’s in-house content studio, developed ASOS’s seasonal activewear campaigns, led Gandys’ brand and creative campaigns for fashion launches, concepted the social launch for Team England at the Commonwealth Games, created culture-shifting football content with brands like Arsenal and the FA, and collaborated with iconic names such as Adidas Originals, Nike and Heinz.

i combine traditional agency experience with social-first thinking and in-house brand knowledge to craft culturally relevant, big-thinking campaigns.

a conceptual creative at heart, with a background in both art direction and copywriting, I thrive on turning ideas into fully realised 360° campaigns - visually and through storytelling.