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Celebrating the myriad of ways Adidas Originals could be worn. This franchise of shoes offered endless possibilities for expression, with each wearer bringing their unique style.

By blending urban environments, expressive styling from ASOS, and staying true to the Adidas brand, we were able to create a modern, fresh re-telling of the stories behind the Samba, Gazelle, and Spezial.

Dialling up the photography to craft bold, arresting visuals, made to turn heads on OOH, elevate e-commerce, and spark inspiration across socials and behind-the-scenes content