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Samsung secured the hottest pink partnership of the summer with a collaboration with Barbie ahead of the film’s release. The challenge? Seamlessly integrate Barbie into the world of Samsung with real-world functionality.

Enter the Barbie SmartThings House—a fusion of Barbie’s iconic Dreamhouse and Samsung’s cutting-edge SmartThings ecosystem. We created a precise 3D replica of the Barbie movie house, packed with Samsung’s smart home technology. Visitors to Samsung’s website could explore an interactive version, walking through the house and discovering Samsung gadgets in action—all just a click away from purchase.