the challenge
heinz wanted to launch three bold new ketchup flavours: pickle, smokey bacon and sweet sriracha, in a way that went beyond words.

the idea
we partnered with creators and challenged them to express each flavour through their art, from nail designs and digital illustrations to pickle-inspired fashion.

the results
the campaign exploded across social:

• over 30 million views 👁️

• millions of likes and shares 🤳

• a surge in brand love and conversation around heinz’s new flavours ❤️‍🔥

heinz didn’t just introduce new ketchups, they created a cultural moment where flavour became art.