the brief:
for the pittsburgh steelers’ first-ever game in dublin, heinz celebrated a shared heritage that runs deep. with strong irish roots in pittsburgh and heinz’s historic connection to the team’s home ground, it felt like the steelers were finally coming home.

our campaign, home games taste better, played on that sense of familiarity, comfort, and home-grown pride. we turned dublin into a second pittsburgh with bold ooh placements and billboards bringing heinz’s signature tone-of-voice to irish streets, reminding fans that no matter where the game’s played, it still tastes like home.

my role:
creative ideation, art direction, design, and copywriting. led concept development, art direction, and design across ooh assets.