the brief
major league baseball was bringing its new game format, home run derby x, to the uk. the challenge: launch a campaign that would spark excitement, curiosity, and anticipation, while connecting with an audience new to the sport.

the idea
we created bring the noise – a campaign rooted in youth culture, fashion, and music. designed to turn heads and capture attention, it positioned home run derby x not just as a new game, but as a cultural event made for the next generation of uk fans.

the execution

• bold creative that blended sport with the aesthetics of streetwear and music culture

• campaign identity and content designed to break through the noise of everyday life

• activations and assets that educated, engaged, and energised young audiences about the new format

the impact
bring the noise generated buzz across sport and culture, opening up a fresh connection between mlb and uk fans. it successfully introduced home run derby x as more than a game, it became an unmissable cultural experience.