the project:

paypal’s mission was simple but powerful: to empower women’s football in the build-up to the euros 2022 and to inspire more girls across the country to step onto the pitch and fall in love with the game. it wasn’t just about shining a light on the tournament, but about showing the next generation that football is theirs to play, to own, and to enjoy on their own terms.

to bring this mission to life, we joined forces with trailblazing women and communities at every level of the sport. from lioness demi stokes, to the inspiring young players supported by football beyond borders, to members of the st john’s deaf team, we set out to capture stories that would resonate far beyond the final whistle.

the result was an inspiring film built around one simple truth: no matter who you are, where you come from, or how you choose to play, the opportunity to kick a ball is open to everyone, and that freedom is something worth celebrating.