vespa

live more vespa

the project:

riding a vespa isn’t just about getting from a to b, it’s about embracing life in the spontaneous lane, chasing moments that feel unplanned, carefree, and full of character. that’s the exact spirit we wanted to bring to life in this short film. because really, what could be more spontaneous, more delightfully unpredictable, than saying “i do” at a drive-through wedding, vegas style?

our aim was to create a piece of content that felt as fun, fresh, and instantly engaging as the vespa itself. something that grabs attention from the very first second and delivers vespa’s brand message, “live more vespa,” before viewers even have a chance to hover over the skip button.

[agency: bbh]

[client: vespa]

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